Case Study · Restaurant & Retail
Seafood Kings
A Fort Lauderdale seafood brand running two businesses on one site: hot cooked combos for pickup and raw seafood retail by the pound. Live at seafoodkingsfortlauderdale.com.
Surf the live siteHero to footer: brand motion, hover states, and the ordering flow exactly as customers experience it.
Menu built to sellCooked menu, raw retail, and meal prep on tabbed navigation. Each item with photography, cooking-method options, and premium/fan-favorite badges.
A full retail catalog"Fresh Off the Ice" raw and retail: dozens of fresh fish and shellfish by the pound, each with request-a-quote pricing that scales with market rates. A second storefront living inside the same site.
Four revenue lines, one pageCooked pickup, raw retail, bulk and wholesale, and event catering. Each with its own path to purchase.
A story customers remember"Born in Fort Lauderdale, Built on Freshness". Brand narrative that turns a vendor into a destination.
Frictionless contactMessage form, hours, and location wired for local search.
Standout Features
Everything working under the hood.
Two businesses, one brandHot cooked combos for pickup and raw seafood retail by the pound, unified in one experience without confusing either customer.
Tabbed menu systemCooked menu, raw and retail, and meal prep on one page, with per-item cooking-method selectors, side add-ons, and combo pricing.
Fan Favorite and Premium badgesMerchandising baked into the menu so best sellers and high-margin items sell themselves.
Nationwide shipping waitlistA "Notify Me" capture for the coming flash-frozen, cold-chain, 2-day delivery program. Demand collected before the product launches.
Four revenue lines routedPickup, retail, bulk and wholesale, and event catering, each with its own path to purchase and its own inquiry flow.
SEO blog and FAQContent pages wired for local search so the site earns traffic instead of renting it.
Edge deploymentServed on Cloudflare Workers. Fast everywhere, effectively zero hosting cost, no server to babysit.
AI content pipeline behind the brandA 9-skill system that produces on-brand reels, carousels, posts, and blog articles on demand. The site is the storefront; the pipeline keeps it fed.
Branded 404 with personality"This Catch Got Away." Even the error page sells.
Premium brand systemPlayfair Display and DM Sans on deep black with gold. Reads high-end experience, not fast food.